PORTFOLIO:
MOOSHKA - FLORIST AND DECORATOR LOGO
MOOSHKA - FLORIST AND DECORATOR LOGO
When my friend Małgorzata Muszyńska (spelled Mooshynska) invited me to design a logo for her florist and decorating business, the idea came to me instantly. We both share a passion for flowers and live in cities rich in Secessionist architecture. So, the rest was just a matter of execution.
The word “moosh” in Polish allows me to choose between a bow tie or a little fly—something both decorative, almost like a ribbon bow, and natural, like a flower-loving insect—capturing the essence of Małgorzata’s work.
That’s why I focused on the two "O"s in the word Mooshka and transformed them into tiny insect wings. I then shaped them into a jewel-like illustration of a fly and placed it between the sleek letters of the logo, as if it had landed there.
That’s why I focused on the two "O"s in the word Mooshka and transformed them into tiny insect wings. I then shaped them into a jewel-like illustration of a fly and placed it between the sleek letters of the logo, as if it had landed there.
Additionally, inspired by Secessionist emblems, I placed the fly in the shape of a flower and added the shortened name "mshk," along with a small star, to symbolize creativity and the joy that decoration brings.
A slogan that translates to "It's going to be beautiful, naturally," comes with a touch of luxury symbolized by a star. It can be written along a circular path, echoing the shapes of flowers.
All elements are in a soft pale yellow, ideal for overlaying on photographs of Małgorzata's work, especially on social media. Soft blue complements the design, perfect for presentations on white backgrounds, such as business cards.
All elements are in a soft pale yellow, ideal for overlaying on photographs of Małgorzata's work, especially on social media. Soft blue complements the design, perfect for presentations on white backgrounds, such as business cards.
This design, like all my projects, started with hand drawings, gouache sketches, and iPad work before being fully executed in Adobe Illustrator.
Gerbera photos by Zuza Miśko. Other portfolio photos sourced from Unsplash artists: Annie Spratt, Florencia Viadana and from Freepic.
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