PORTFOLIO:
ANIMAL BRAND LABEL AND DESIGN

A refreshed majestic Bison artwork, originally made in 2017 for advertising agency Heart & Brain, became the starting point for the creation of the ANIMAL VODKA brand design.
With a focus on the rich heritage of Polish vodka crafting,
ANIMAL vodka label design captures the essence of the wild forests and wheat fields of Eastern Poland.
ANIMAL
is the brand hero - the majestic and dignified bison, an animal that has been roaming these lands since the beginning of time.
The dark hues, the proportion of the artwork in layout, and the play of light in the bison's eyes evoke a sense of reverence, highlighting the gravity of the product.
An ink and pen drawing of the animal's head has been digitally redrawn and coloured.
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